Does gamification work?
Once the novelty of site wears off, how do the users decide to choose one over the other? How do you ensure loyalty and engagement? Gamification. By deploying some of the basic tenets of game development discipline, with a clear emphasis on making things more fun and rewarding, and using game mechanics like points, badges, levels, challenges and rewards, you can raise various engagement metrics.
Rather than the antiquated idea of pushing consumers to "buy, buy, buy", more than trying to foster engagement, engaging users first to generate revenue is the marketing model of the future. Simply put, engagement does not follow revenue. But behind engagement, revenue follows.
At the root of Gamification is the player. In any system, how the players are motivated ultimately drives outcomes. Therefore, understanding player motivation is paramount to the building of a successful gamified system. We already know that games are generally good motivators. By focusing on three central components - pleasure, rewards and time - games have become one of the most powerful forces in all of humanity. Uniquely, games are able to get people to take actions that are not always in their best interest, without the use of force, in a predictable way.